The importance of identifying click fraud in today’s world of paid advertising

The importance of identifying click fraud in today’s world of paid advertising Lots of brands utilise PPC for search and social media to help drive traffic to their websites and apps. However, what if I were to tell you that there are bots, fraudsters and competitors clicking on your ads and spending your well earned […]

Your B2B marketing data questions answered by DPAS

Your B2B marketing data questions answered by DPAS We’ve teamed up with DPAS (Data Privacy Advisory Service), who are a leading data protection consultancy and training provider based here in the UK. They have helped us here at Infinity Digital better understand B2B marketing data and buying email lists – check out the typical questions […]

Email Tracking – Could This Be The End?

Email Tracking – Could this be the end? Could this really be it? Tracking your open rates, clicks and location-based reporting from your very sexy email campaigns might be coming to an end… Well, when iOS15 is released that will definitely be the case for some users. Apple have released some new privacy changes that […]